Swinging-Pendulum
SONIC can comprehend the swinging-pendulum of the fashion world and can therefore adapt to the taste of trendy consumers. This keeps SONIC one step ahead of other textile-manufacturers.
Expert
It has restructured its Sample-Division into a Design & Development Unit. This fully-fledged section, headed by a foreign expert, prepares its own seasonal collection according to the latest market-trends.
Insightful
SONIC’s insightful R&D team is always on the lookout for new types of fabrics and products. This helps the Design and Development team and results in better client-management.